Not choosing a path is the same as choosing a path
Let’s say you have a choice to cut your hair or to let it grow. If you say, “I don’t want to make a choice,” you’ve already made a choice. Your hair will continue to grow.
Here’s another example; each morning, you have a choice to get out of bed or to stay in bed. Yep, you guessed it. If you can’t make a choice, you’ve already chosen. You’re staying in bed.
Now, with the world’s reaction to Coronavirus, you’re faced with the choice of playing it safe or investing in growth. And, just as the hair and bed examples above, if you can’t make up your mind, you’ve already made up your mind. You’ve taken a wait-and-see attitude, which gives you no momentum for what lies ahead.
“A body in motion stays in motion, and a body at rest stays at rest, unless, acted upon by an outside force.” – Isaac Newton
This is no time for indecision
My mother, because of her fear of water, never learned how to swim. She decided it was imperative that my younger brother and I take swimming lessons at the Ouray, Colorado community pool near where we lived. After we had attended the classes for an entire summer, we moved to Tucson, Arizona – which meant there was a swimming pool just a walk away.
On day one of the new pool access, I ran and jumped in, swam around, and began figuring out who to splash first. My brother, on the other hand, ran and jumped in, then sank below the surface – for too long. Our mother leaped into the pool moments later.
She had not prepared for the crisis. She had never learned to swim, remember? But her quick decision saved my brother’s life and set her on the path to less fear of water.
“When your values are clear to you, making decisions becomes easier.” – Roy E. Disney.
Choose the balanced path
Construction company owners who master the balance of cutting costs today while investing for future growth will be those who not only survive but thrive.
On the one hand, it is a matter of reducing costs selectively rather than haphazardly. For instance, focusing on operational efficiency is no longer a back-burner item. If you haven’t taken time to build, document, and use operational systems, the time has now come when you must.
And in balance, investing wisely in marketing, R&D, and new assets puts you a few steps ahead in the game.
“You are free to make whatever choice you want, but you are not free from the consequences of the choice.” Anonymous
It’s about the numbers – and the people
Choosing a balanced path means you must know and understand both your numbers and your people. It is time to adapt and thrive. For instance, now may be the time to recruit and hire top talent.
Or it could mean you look for gaps in the market and adopt a new approach. Assessing your numbers and your assets (including the folks on your team) allows you to make more informed decisions.
It is time to get your attitude focused as well. Commit to action and to leading your construction business into a post-COVID – 19 stance of strength.
“You always have two choices: your commitment versus your fear.” Sammy Davis, Jr.
We desire to familiarize you with business concepts, which will make it easier for you to be a better commercial construction subcontractor through our blog posts. Some are new ways of looking at things, and others are refreshers.
The Profit Constructors Provide Contract Document Management and Advisory Board Level counsel for small to medium commercial construction subcontractors.
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