Investing in Convention Attendance

Investing in Convention Attendance can bring you a great ROI

Investing is different than paying to attend

No matter which industry you’re in, seems there’s a convention or trade show for it. Perhaps more than one. And, unless your money tree is sprouting new leaves there is likely to be a cash consideration concerning attendance.

So, you must make your attendance evaluation based on the ROI. Yep, Return on Investment. If you get more in value than what you pay, a conference can certainly be worth it.

Look for the 3 “Es.” The best conventions will Educate, Enlighten, and Entertain you. As a matter of fact, conferences can be information avalanches. That is why it is important to have a goal in mind when you attend. (Hint: You can have more than one goal. Just make sure you have at least one. And don’t count free food and drinks in your goals.) 😉

  • Expand your industry knowledge in general (bring value to your clients)
  • Find solutions to specific business or client related problems (bring added value to your clients)
  • Encounter new vendors and suppliers (who may have options you’ve never thought of)
  • Network with peers (for the sheer joy of it)
  • Position yourself as an expert* (you’ll see an example below as you continue reading)

And, if more than one person from your commercial construction subcontracting business will be attending, it is wise to divide and conquer. Choose different break-out groups, classes, or training sessions. You can meet up for lunch or at the end of the day to share what you’ve learned or found.

Make your way to the exhibit hall; you’ll have opportunity to check out the vendor and partner exhibits so you can view all the new products, equipment, and technology available.

Important Investment returns

Plus, there are two less-measurable (yet highly important) investment returns you’ll want to consider.

  1. Conferences are a bargain when you think about how much education costs.
  2. When you’re immersed for a few days with other go-getters you can’t help but want to get out there and hustle too. Yes! Conferences are a motivation boost for you and your team.

Investing in convention attendance when you get home

Besides the fact you’re likely to meet allies and make friends during your conference days, there is another way to make the most of your investment. Set aside time to pass on what you learned to those who held down the fort while you were gone. In your morning huddle or at a special meeting, allow all who attended time to talk about something they learned, share a way they were inspired, or teach a new skill.

Speaking of conventions

Both Tonya and I will be attending Scaling New Heights this year. This is a conference put on annually by Woodard.

“Scaling New Heights is an internationally-renowned, in-depth training conference for accountants, bookkeepers and other small business advisors.”

And yes, we’ve chosen a few goals. Surprise, surprise! Between us, these are our goals:

  • Expand our industry knowledge in general
  • Find solutions for two client related problems
  • Look for new or updated app and SaaS vendors
  • Network with peers
  • Position Tonya as an expert*

*Tonya has been asked by the Woodard team to be part of a break-out session. It will be comprised of a four-member panel which will discuss the junction of QuickBooks and Construction Contracting. So yeah, we’re tooting our own horn here!

So, look out Salt Lake City and Salt Palace Convention Center! Some (not so) boring accounting, bookkeeping, and small business advisors will be rocking out the place June 16 – 19, 2019!

 

It is our desire this article (among our growing library of construction-centric informational articles) is helpful in assisting commercial construction contractors build better building businesses.

Providing Accounting, Contract Document Management, and Advisory Board Level counsel for small to medium commercial construction subcontractors.

So you can Run With the Big Dogs. Call us! 866-629-7735 

Running an Efficient Construction Office – Part 1

Efficiency in your office basics.

Efficiency in your office basics.

Efficiency in the construction office

Efficiency for the sake of efficiency isn’t enough. As a project-based organization, you often face a struggle with factors such as time, cost, and quality on each individual job site. Therefore, being efficient and effective in the office becomes paramount to supporting all the needs associated with getting the jobs, performing the jobs, and getting paid for the jobs.

Let’s start with Return on Investment

Yes, there is an ROI factor connected to the level of efficiency in your construction office. And it will be best if you have a holistic view of the hard ROI and the indirect or so-called “soft ROI.”

Because you will be able to see the hard ROI in the numbers, I’ll focus here on the soft ROI. Examples of long-term soft success metrics to look for are:

  • Escalation of employee productivity
  • Enhancement of company morale
  • Decrease in work related stress levels
  • Increase in company culture awareness
  • Upsurge in employee wellbeing
  • Improved brand perception and reputation
  • Boost in word of mouth advertising

These soft metrics aren’t as easy to quantify or measure. Yet, set against your immediate and long-term financial goals, they are equally important to consider.

Pour the Foundation

Before we get to system and process improvement (covered later in this series) we’ll delve into some overall office basics which play into the goal of better office efficiency. It doesn’t matter if your office is in your home, shop, or another stand-alone location, these ideas will work. Some of the recommendations will involve more effort as well as a monetary comment. Others are so simple you’ll probably wonder why you hadn’t been using them already.

Color

Painting the office walls is neither simple nor quick, yet it is bound to have an effect on your and your employees attitude as well as efficiency. This brief article from Entrepreneur will give you a quick guide to which colors will serve your office best.

Lighting

From eye strain to headaches and a few other glitches in-between, it seems that improper lighting is the likely culprit in many offices. The folks at Inc. mention five ways lighting can improve mood, productivity, and health. Their second point about making lighting more flexible is likely to be the least capital outlay for the most intrinsic gain.

Temperature

The folks at PGi offer a bit of office temperature advice that might surprise you. Take a look. Even though they rely on scientific research to make their recommendation, you may wish to consider providing office scarves, sweaters, even blankets part of the year and a few of these gadgets during the summer months if you have two or more people sharing office space. BTW, the makers of the facial spray from Mario Badescu (mentioned in the link above) recommend keeping the spray in the refrigerator for “an extra refreshing and cooling boost.”  And yes, since I live in the wilds of the Arizona desert I see that as a majorly good idea.

View and décor

Gloomy is as gloomy does. If your offices are dark or otherwise constrained, being efficient isn’t likely to be your strong point. Considering both the color and lighting advice above is a good starting point. From there, other simple ways to add to your view and décor are by bringing in plants, adding beautiful decorative objects, placing intriguing wall art, or simply placing framed photos of your loved ones on your desk. Do you have a small collection worth showing off? Consider displaying it in your office for your own as well as the enjoyment of visitors. If you have the funds and the desire to go all out, then by all means find an interior decorator who will understand your corporate identity and work with you to make all your interior spaces rock.

Scents

Lisa Evans over at Entrepreneur says, “Aromatherapy probably isn’t the first tool you think of to help boost your productivity and grow your business, but maybe it should be.” She goes on to describe various reasons for introducing scent into your office as well as ways to do so that won’t be offensive to others.

Stress balls and fidget spinners

OK, I saved this for last, because I like it – and it seemed like fun to me. Yet, I know what you may be thinking. What do non-productive gadgets have to do with efficiency?  There is evidence that “stress toys” may actually help folks focus on their work. While the jury is still out, it may be worth the few dollars to pick up a stress toy (or 5 – depending on your office size *wink*) and give it a try. If “calm down” is the directive you’d like to give yourself or someone in your office, perhaps having a fidget widget nearby is an acceptable answer.

In the next part of this 3-part series we’ll delve into effective planning methods for becoming more efficient in your construction contracting office.

In the meantime, you can get in on the accounting service we provide (which comes with systems and processes as part of the package) by getting in touch here.