Investing in Convention Attendance

Investing in Convention Attendance can bring you a great ROI

Investing is different than paying to attend

No matter which industry you’re in, seems there’s a convention or trade show for it. Perhaps more than one. And, unless your money tree is sprouting new leaves there is likely to be a cash consideration concerning attendance.

So, you must make your attendance evaluation based on the ROI. Yep, Return on Investment. If you get more in value than what you pay, a conference can certainly be worth it.

Look for the 3 “Es.” The best conventions will Educate, Enlighten, and Entertain you. As a matter of fact, conferences can be information avalanches. That is why it is important to have a goal in mind when you attend. (Hint: You can have more than one goal. Just make sure you have at least one. And don’t count free food and drinks in your goals.) 😉

  • Expand your industry knowledge in general (bring value to your clients)
  • Find solutions to specific business or client related problems (bring added value to your clients)
  • Encounter new vendors and suppliers (who may have options you’ve never thought of)
  • Network with peers (for the sheer joy of it)
  • Position yourself as an expert* (you’ll see an example below as you continue reading)

And, if more than one person from your commercial construction subcontracting business will be attending, it is wise to divide and conquer. Choose different break-out groups, classes, or training sessions. You can meet up for lunch or at the end of the day to share what you’ve learned or found.

Make your way to the exhibit hall; you’ll have opportunity to check out the vendor and partner exhibits so you can view all the new products, equipment, and technology available.

Important Investment returns

Plus, there are two less-measurable (yet highly important) investment returns you’ll want to consider.

  1. Conferences are a bargain when you think about how much education costs.
  2. When you’re immersed for a few days with other go-getters you can’t help but want to get out there and hustle too. Yes! Conferences are a motivation boost for you and your team.

Investing in convention attendance when you get home

Besides the fact you’re likely to meet allies and make friends during your conference days, there is another way to make the most of your investment. Set aside time to pass on what you learned to those who held down the fort while you were gone. In your morning huddle or at a special meeting, allow all who attended time to talk about something they learned, share a way they were inspired, or teach a new skill.

Speaking of conventions

Both Tonya and I will be attending Scaling New Heights this year. This is a conference put on annually by Woodard.

“Scaling New Heights is an internationally-renowned, in-depth training conference for accountants, bookkeepers and other small business advisors.”

And yes, we’ve chosen a few goals. Surprise, surprise! Between us, these are our goals:

  • Expand our industry knowledge in general
  • Find solutions for two client related problems
  • Look for new or updated app and SaaS vendors
  • Network with peers
  • Position Tonya as an expert*

*Tonya has been asked by the Woodard team to be part of a break-out session. It will be comprised of a four-member panel which will discuss the junction of QuickBooks and Construction Contracting. So yeah, we’re tooting our own horn here!

So, look out Salt Lake City and Salt Palace Convention Center! Some (not so) boring accounting, bookkeeping, and small business advisors will be rocking out the place June 16 – 19, 2019!

 

It is our desire this article (among our growing library of construction-centric informational articles) is helpful in assisting commercial construction contractors build better building businesses.

Providing Accounting, Contract Document Management, and Advisory Board Level counsel for small to medium commercial construction subcontractors.

So you can Run With the Big Dogs. Call us! 866-629-7735 

3 Takes on “Eating the Frog” for Construction Contractors

You’ve probably heard the expression, “Eat the frog,” meaning get the most awful task of your day done first thing in the morning and everything else will be much easier to accomplish after that point. You may have seen something like this, “Mark Twain said, ‘Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.’” Well, it seems while there may indeed be good reason to take up your own personal ugly frog and begin munching first thing in the morning, there may also be other alternatives to consider.

Plus, apparently the oft misquoted Mark Twain didn’t mention frog eating for either productivity reasons or for gastronomic reasons.

As a matter of fact, Twain constructed a comical adage in which he made fun of one of Benjamin Franklin’s lines and said instead, “Never put off till to-morrow what you can do day after to-morrow just as well.” Unfortunately, it appears many of us prefer to take Mr. Twain’s “put it off” advice over Mr. Franklin’s “do it today” advice.

First Take: Get it done early

Brian Tracy wrote a book titled, Eat That Frog! wherein he espouses the concept of taking up your ugly frog daily and chomping away at it until that froggy task is completed. Your frog is something that needs to get done, but you have absolutely zero motivation to do it. Further, and ironically it is something that needs to get done because it is a step you need to take to help move you toward your long-term goals.

Some reasons that are given by many who encourage early morning frog eating are:

  • You have the most will power early in the morning
  • It is a small win
  • Your brain prefers to do easy tasks, this encourages your brain to behave
  • It forces you to prioritize what is of value
  • You can face the rest of the day knowing the worst is behind you

Consider using this First Take

if you do indeed have a problem with procrastination or need to hone your prioritization skills.

Second Take: Meet your frogs where they live

You may be among those who find mornings are their least productive times. Your frog should be eaten when your energy level is at its highest for the day. And, if you’re like many other Arizona construction contractors, you are likely to find frogs jumping out from behind the saguaros at the least expected time. Don’t turn and run, grab that ugly green hopper and get busy munching.

The trick here is building your power of discernment. Important questions to ask yourself:

  1. Is this my frog or is it a handsome young prince for someone else?
  2. Is this truly a frog or is it a pollywog and will it wait until tomorrow?
  3. Is this frog more important than the other frog I see coming my way?

Consider using this Second Take

if you’re not a “morning person” or if you truly enjoy most of your work, finding you have very few frogs in your work-a-day week.

Third Take: Wait to mess with stress causing frogs until you’re under pressure to perform

Those who advocate early morning frog eating are themselves turning green when they see me suggesting something as “crazy” as “put it off.” There is a whole school of thought that says, procrastination will ruin you. And that school is valid. They go so far as to say that those who claim to work better under pressure are only fooling themselves. And, there is validity to that train of thought also. Many procrastinators have waited until the last minute, only to find they’re doomed.

Yet, there are those who truly do work better under pressure. Maybe you’re one of them. Although I hasten to add, there are very few who do indeed fit this category. So, be cautious before you jump on this lily pad.

This article, written by Amy Morin for Forbes, speaks to the issue of top performing athletes using stress to enhance their performance. Yep – using stress to make themselves do a better job.

Robert Biswas-Diener wrote an article titled, “The 11th Hour: How Working Under Pressure Can Be a Strength,” in which he discusses the difference between procrastination and incubation.

And this Ted Talk by Kelly McGonigal concerning stress and how to use it is quite enlightening.

Consider using this Third Take

if you truly do work better under stress, if you’re an incubator, not a procrastinator.

Oh, what the heck? I may as well throw in the Fourth Take: Cook up the frog – legs

If all this talk of eating frogs has made you hungry for frog legs, I found a restaurant in Tucson which has them on their menu. Look for “des cuisses de grenouille.”

Or, if you just want to know more about the delicacy, you might find this article about how to eat frog legs interesting.

Consider using this Fourth Take

if you already love and enjoy frog legs or if you’re at least curious about the little beasties.

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This is another article in the series concerning organizing your construction contracting office, shop, vehicle, and day. You can check out the other articles right here.